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The Chicago Auto Show, the nation’s largest and longest-running auto show, reported another year of robust attendance during its 10-day run at McCormick Place despite rough winter weather, brutally cold temperatures and being scheduled against the first NBA All Star Game weekend to be held in Chicago since 1988. “The strength of our show starts and ends with the consumers who attend,” Chicago Auto Show Chairman Tony Guido said. “According to Foresight Research, more than 60% of Chicago Auto Show attendees are 12-month vehicle intenders, so we know that people come to shop. With four indoor test tracks and three outdoor ride-and-drive experiences, there were ample opportunities for attendees to experience, first hand, the features of today’s brand-new cars, trucks and SUVs.”

The biggest pickup truck news coming out of the 2020 Chicago Auto Show was the unveiling of the 2020 Jeep Gladiator Mojave — Jeep’s first “Desert Rated” vehicle. Jeep had previously made liberal use of its “Trail Rated” designation, but the Gladiator Mojave is designed for traversing desert environments at high speed instead of the traditional low-speed rock crawling at which many Jeeps excel.

Jeep gave the Mojave a variety of updates to make it capable of desert running, including 2.5-inch Fox-brand shocks, Falken Wildpeak A/T tires, a front-end lift to increase ground clearance, skid plates and sand-slider side rails. Industry-first Fox hydraulic jounce bumpers will soften the blow as you go flying from dune to dune.

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